3 Elements of Visual Merchandising
The purpose of visual merchandising is to display products in a way that is attractive and appealing to customers. Ultimately, retailers want to develop floor plans and three-dimensional displays that maximize sales for the store. It holds true that the feet follow where the eyes wonder.
How can a retailer achieve success through visual merchandising? There a few critical elements to keep in mind:
1. Start with a focal point.
Do store visitors’ eyes focus on one specific part of the display first, and then move elsewhere? Or is there too much going on at once and the customer is confused as to where to look first? When creating a visual display, it’s important to keep the customer in mind and understand how they absorb information. Place a ‘hot’ product at the forefront, and make it obvious where the customer’s focus should be.
2. Tell a unique story.
Your visual displays should tell the unique story that differentiates you from the competition. Shoes do not necessarily have to be displayed on shelves, and shirts do not have to be folded on the table. Using custom displays that are exclusive to your store and thinking outside of the box will create a customer experience that cannot be found anywhere else, and will result in appreciation and loyalty to your business (and ultimately, more sales).
3. Display the most amount of merchandise possible.
Although this may sound like a bold statement at the risk of overcrowding, it’s important to display as much merchandise as possible without looking sloppy. A well-designed visual display will feature the maximum amount of merchandise in a way that does not overwhelm the consumer. Creative shapes and different levels can be used to create extra space that exposes the customer to several items at once.
Are you looking to create a customer display for your business? Contact us to get started.