The flow of your store is driven by it’s layout, which has a major impact on sales. A successful store layout is one that guides the customer around and encourages them to purchase what they came for – and perhaps a few extras. In order to layout your store to the best of your company’s advantage, you must understand your demographic. Your Store’s Layout Has a Major Effect on Sales The layout of your store is more than just where the isles and windows are. It boils all the way down to the placement of each product, as well..