Retailers prioritize quality goods and services, but they sometimes overlook the essence of store design. When located in a strategic place, a retail space attracts many customers, and when designed properly, a retail space enhances the experience of customers. The retail space’s design should not only look nice, but should also create an environment that entices customers, encourages them to spend time there and ultimately make a purchase. Retailers make many mistakes when designing a store which jeopardizes their ability to attract and retain customers. This article presents five mistakes to avoid when designing a new retail space. 1. Poor.