4 Tips for Elevating Visual Merchandising into Art

Visual merchandising lies at the core of every successful storefront. It’s a way to easily communicate your brand identity to customers while also offering them an aesthetic experience that captivates them and pushes them to engage with your products and your brand.

But, what happens when you push visual merchandising to its limits? What if you want to take your products and transform them into art?

Positioning your products in such a way that they become a seamless piece of art can not only draw in customers, it can create a more functional retail space and provide free social-media marketing.

Here are 4 tips for elevating visual merchandising into art, so that your customers purchase your products and also snap a few picks to put up on their Instagram page.

Color Coordination (a.k.a OCD Merchandising)

Arranging your products by their color may seem like an easy feat, but doing it in a way that grabs customers attention is a whole different story.

To really nail color coordination, you need to embrace bright colors. That means that color coordination doesn’t naturally work for products that aren’t vibrant – so it’s definitely not for every storefront. But, if you offer products such as perfumes, organizers, crafts, shoes, or colorful clothing, organizing your products by color is a sure-fire way to immerse your customers in your products.

Research on color is complex. There is a lot of anecdotal evidence and misconceptions about the ways that people perceive color (and it’s largely unique to the individual experiences.) So, we aren’t going to tell you how to arrange your storefront. But, color coding can certainly bring art into your storefront and get customers snapping away on their phones.

Example:

Check out this display for Timbaland. It’s colorful; it pops. It uses the colors of the product to make a statement in a way that is powerful, visually appealing, and relevant.

You Can Hide Your Product

If you’re thinking about making an artistic window display, think about hiding your product in the art.

That may seem strange at first. After all, why would you want to hide your project? Well, if you really make the customer look at the display, think about it, take it in, and actually search for your product, you’ve really made a product impression on them.

That product will stick with them for years to come. Also, again, they will be snapping away on their phones.

Here is a great window display piece from Gucci that immerses the product in the color, making it difficult to find at first.

Go Abstract or Not

When it comes to art, tastes vary. Some people like to take it to the limit on the conceptual front and create wonderful and bizarre artistic expressions, while others prefer calm and easily digestible art. There isn’t a superior form of art.

Do what feels natural to your brand identity. Don’t try to get too abstract if you feel that abstract art isn’t an expression of your overall brand – stick with the basics.

Here is a great example of a basic artistic display from a boutique in Nantucket. On the opposite side, here is a mind-blowing conceptual piece by Hermes that twists the line between product and art.

The Product Doesn’t Have to be the Focal Point

Not every successful artistic window piece needs to focus primarily on the product. In fact, some of the most successful product art pieces, highlight the art before the product. It really depends on exactly what kind of aesthetic you’re going for.

You can position the art to be focal as long as the product is there, visual, and fits. That last part is very important. Don’t just shove a product into an art piece; it won’t work.

Take a look at this Louis Vuitton window display. The product is there, it’s got a purpose, but the elephant and dinosaur grab your attention.

 

➡️ If you’re looking for a firm who understands the ins and outs of visual merchandising – someone who goes beyond the basics and looks for a way to really conceptualize your vision, contact us. We can work with you to figure out exactly what kinds of displays will both draw in customers and fit with you as an overall brand.